But while Bronson’s lyrics have always described sex in a gross, remarkably explicit manner that could make even the most desensitised rap fan shudder, some critics pointed out a subtle but – they argued – significant slip to mean- spiritedness on 2013’s Rare Chandeliers and Saaab Stories which threatened to undermine his charming persona. Just do something different, do some next shit, don’t just keep on going with what everyone else is doing.”īronson’s straight-talking manner, along with his down-to-earth attitude and the warm gratitude he shows his fans is what has secured his man-of-the-people reputation. I don’t wanna hear rap over crazy weird shit, I’d rather hear rap over The Little Mermaid. “But … it pains me to even talk about it in this manner … because, I just love the fuckin’ beats that I hear, that I like, that I feel everybody else should like. New York is a hustle and bustle town, if it ain’t cuttin’ it no more it’s done, you’ve gotta fuckin’ move on,” he says in defence. “I mean New York is just rolling with the times like everybody else, whatever makes money. So, I ask Bronson, how does he feel about the theory that it’s hard times for traditional East Coast hip-hop? With ASAP Rocky using a ‘Houston flow’ and 2014’s breakout star Bobby Shmurda appropriating Chicago drill, some of New York’s most-hyped rappers in recent years have gained international attention by adopting post-regional styles. With new strains of Atlanta, Chicago and Bay Area-influenced sounds securing a stronghold on the rap mainstream in recent years, the traditional definition of being ‘lyrical‘ has taken a backseat to make way for the dominance of less complex (although, many would insist, no less effective) rhyming methods in the genre. You don’t have to be able to fucking spit anything that’s ill and you can be a fucking superstar.” “And you don’t even have to be able to write a rap any more. So they pretty much play that shit with all the melodies and hooks, they’re not going for that raw hip-hop that everybody grew up on, that’s the dominant music in my life. “I love lyrics, I love that ‘Oh shit, what did he just say?!’ feeling,” he continues. “It’s all about money, it’s all about ads and shit like that. “I get played on the radio, but not a lot,” he claims. But during our conversation, Bronson expresses no desire to even attempt a bigger break, arguing that it’s the very qualities which his fans respect him for that have restricted him to the alternative rap market. It’s highly entertaining stuff, marrying a solid rap track with the kind of loveably goofy humour that’s made the Bronson tag a viral guarantee. The video for the album’s first single Easy Rider portrays a bandana-wearing Bronson dropping acid, riding a Harley Davidson through the desert and miming a guitar solo as the sun sets in the background. Now a fully-fledged internet sensation, Bronson is gearing up for the release of his major label debut, Mr Wonderful.
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